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Thanks for your interest. Let me know what's on your mind, and I'll get back with you as soon as possible (typically within 1-2 business days.)
Thanks for your interest. Let me know what's on your mind, and I'll get back with you as soon as possible (typically within 1-2 business days.)
Historic regulation of tobacco use in Major League Baseball? Check. Historic gun violence prevention legislation? Check. Game-changing passage of one of the nation's first healthcare public options? Check. I wasn’t just there, I led (or co-led) the teams that delivered these wins!
From my early days as Northern Nevada Director for the DNC to my recent multi-cycle work at Impact Action, I've worked on more than 80 races across 8 states leveraging new approaches to field, ad creative, and persuasion tactics.
I helmed a major initiative in 2023-2024 to understand Americans' rational and emotional connections to the economy. My work resulted in an economic narrative framework proven to shift moderate voters' views on economic policy. The framework has been adopted by advocacy organizations across the nation.
Policy and political ads can be a major yawn. I sought to change that. My focus on deep audience understanding, the development of research-informed story arcs, and the use of emotion- and values-based storytelling resulted in ad creative that tested off the charts, cycle after cycle.
My work on tobacco-free concerts and baseball reinvigorated advocates, funders, and media interest. My work with faith leaders on gun violence prevention led to national events that refocused media attention on the issue. And my guidance helped grantees gain media attention and build power across more than a dozen states.
Throughout my career, I've been introducing technology solutions to clients and employers, from CRMS to task management solutions, communications and media tools, and AI-powered systems that create efficiencies never before possible (with human supervision.)
A sample of some of the projects I designed and executed.
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